AUTOMOTIVE

GM’s Maven Car-Sharing is Letting you go Monthly

Maven, the car-sharing company spun-off from General Motors last year, is launching a new monthly service for its users in San Francisco and Los Angeles. Previously, Maven only offered hourly or daily pricing options for its car-sharing fleet. This new service, called Maven Reserve, is geared toward users who want the feel of car ownership, but only in month-sized chunks.

Customers who reserve a GM vehicle through the new monthly service will also receive a dedicated parking space for the duration of the reservation and a personalized walk-through of the vehicle. Insurance and $100 worth of gas are also included, and there are no membership or application fees.

Maven says it envisions this new service as being ideal for Hollywood and Silicon Valley types who might need transportation for more than just a few days at a time. “A Chevrolet Tahoe in Los Angeles provides enough space to store production equipment and carry a crew to multiple sites,” the company says in a statement. “A hybrid-electric Chevrolet Volt in San Francisco can easily navigate the city and travel to and from Silicon Valley.”

Maven says it plans on rolling out the service in other cities in the weeks to come. It wouldn’t list the price for a 28-day rental, though, saying the rates will vary city to city.

When it launched in January 2016, GM said that Maven would be its new “personal mobility brand,” reflecting a trend in the auto industry of spinning off new, millennial-friendly businesses as a hedge against perceived declines in personal car ownership. Since then, Maven has grown to 17 cities in the US and Canada, boasting 25,000 members who have made more than 32,000 reservations.

GM recently revamped its vehicle infotainment system, partly to allow drivers to create user profiles that follow them from car to car. It seems like an attempt to bring the ride-sharing model of Uber and Lyft to car-sharing.

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