FOOD + DRINK

McDonald’s is not a Fan of Hipster Coffee Shops

Watch this spot for McDonald’s McCafe from the U.K. and you’ll wonder why you ever went to an achingly trendy hipster coffee bar.

The ad, created by Leo Burnett London and directed by Tony Barry at Knucklehead, pokes fun at a ton of things you’ll wincingly recognize — miniature cups, confusing menus, extortionate prices, coffees that come in jam jars with straws, weird brewing methods, pretentious WiFi passwords, cafes where you can’t sit down but you can play table tennis.

The increasingly confused customer finally ends up in a McCafe, where he can get a nice normal coffee and sit down at a table without paying a fortune for a tiny drink and an artisan cake. Nice work (and it might even inspire hipsters to try a McCafe in future).

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